Somboon Jrayus, the President of Phuket Tourism Association, said there would be over 40,000 Chinese tourists coming to Phuket during the Chinese New Year Festival, February 1st-10th 2011. Most of them are from Beijing, Shanghai, Kunming, and Hong Kong. The room reservations for beachfront hotels have reached 100% already.
Most of the Chinese tourist bought package tours to Phuket. However, there is 10% coming to travel on the island by themselves. Somboon commented “Chinese tourists have high purchasing power; we will see this from their spending rate in department stores on the island.” He added that Phuket Tourism Association plan to do a road show in Shanghai and Beijing this April and to attend an ITB event to, be held in Germany, to promote Phuket tourism.