(TAT PR) Twelve contestants in the Miss Slovakia 2011 beauty contest are visiting Bangkok, Phuket and Phi Phi Island between 7-21 January 2011, as part of the efforts by the Tourism Authority of Thailand (TAT) to generate publicity and attract more visitors from Slovakia and other countries of Eastern Europe.
The TAT Frankfurt office has partnered with ESO Travel, a major Slovak tour operator and one of the co-organizers of the annual beauty pageant, to select Thailand as the backdrop destination for the various fashion and other film-shoots featured in the widely-watched TV event. Founded in 1994, ESO Travel a.s. is based in Prague, Czech Republic.
In 2009, Slovakia showed the highest growth in visitors from Europe. Arrivals from Slovakia totalled 8,511, up 28.70 per cent over 2008.
The Miss Slovakia 2011 pageant is widely watched in the Czech Republic, Slovakia, and Hungary. It will generate extensive exposure for Thailand, particularly Bangkok, Phuket and Phi Phi Island.
TAT will host accommodation, transfers, and domestic air tickets for contestants, event organizers, and media members during their stay in Thailand.
TAT Frankfurt Director, Ms Suwalai Pinpradab said, “The event will enhance Thailand’s good image and attract more visitors from these rapidly growing countries of Eastern Europe. It will specifically help us target the key market segments of women and youth, the jet-set group, honeymooners, and family travellers.”
TAT has been working with European beauty pageant organisers to showcase all the key unique selling propositions of Thai tourism – marine tourism, excellent products, shopping, fashion and cooking classes, amongst others.
In November 2009, the TAT Paris office agreed to sponsor the Miss Belgium 2010 pageant, using Phuket as a backdrop destination.
The contestants, event organizers, and accompanying members of the Belgian media were so impressed by the warmth of the Thai hospitality, tourist attractions, and professionalism of the Thai support staff that the management team again chose Thailand as a backdrop destination for the Miss Belgium 2011 contest.
International Public Relations Division
Tourism Authority of Thailand