Phuket has retained its heavyweight status as a top holiday destination, with it featured in second spot on TripAdvisor’s list of Top 20 Most Popular Outbound Destinations for Chinese Travellers.
It was ranked second based on unique visitor numbers to its customised site for the Chinese market, daodao.com, during July and August.
The island also saw strong year-on-year growth in the number of searches performed on the site, with interest growing by 250 per cent.
Lily Cheng, managing director, TripAdvisor China, said: “While Hong Kong continues to draw tens of millions of mainland tourists a year…we are definitely seeing a shift in the market and mainland travellers have started to look farther afield to destinations like Phuket and beyond.”
“This new generation of Chinese outbound travellers is making their own decisions about where to go, where to stay and what to do by doing their own research online, going beyond the old stereotype of big buses of group tourists. These travellers are savvy, sophisticated and do make an effort to understand and respect the local culture by doing a lot of online research before their trip.”