Ready, Steady, Go: Phuket’s travel industry rallies as Phuket Sandbox

Ready, Steady, Go: Phuket’s travel industry rallies as Phuket Sandbox

International marketing experts Delivering Asia Communications work with Phuket hotels to launch campaigns in Europe focusing on the UK, Germany, France, and Russia

Phuket’s travel and tourism industry are rallying ahead of the island’s re-opening on July 1 to international visitors who have been vaccinated in line with the Phuket Sandbox model.

The countdown has started and less than six weeks remain before the first international visitors arrive in Phuket, 15 months after the country was closed.

The industry is abuzz with anticipation after months of no business or relying on the domestic market. First responders are expected to be from traditional long-haul European markets – with the UK, France, Germany, and Scandinavia leading the way.

“The plan is still on and July 1 is the date we will receive international travelers who have been vaccinated and who can stay in Phuket without quarantine,” said Phuket Tourist Association President Bhummikitti Ruktaengam. “We are on track with vaccinations in Phuket where we need to achieve a herd immunity of 70% of the population, which includes ex-pats with work permits.”

Mr. Ruktaengam advised the travel industry to prepare their infrastructure, re-train staff and implement the new SHA Plus guidelines on health and safety for the imminent return of the European market. “Europe is a big market… there is strong demand for Q3 and Q4 already,” he said.

To view the full Thai Road Trip Special Edition interview between Phuket Tourist Association President Bhummikitti Ruktaengam and Delivering Asia Communications CEO David Johnson


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