Asian Hospitality & Travel Show – The only one and first ever in Phuket

Simon Samaan
Simon Samaan

Phuket will soon be hosting another big tourism event. For first time ever, an exhibition is going to bring together suppliers and exhibitors in the hospitality and travel industry from all over Asia right here in Phuket.

“Asian Hospitality & Travel Show” will be taking place at Central Festival Phuket’s 3000 sqm air- conditioned Convention and Exhibitions Centre on October 1-3, 2010. The event is presented by Phuket International Academy, co–sponsored by Dewa and Cape Sienna, and supported by TAT – Thailand Authority Tourism, TCEB – Thailand Convention & Exhibition Bureau, & SKAL. Event Thailand, owned and managed by two SKAL committee members Jorge De la Torre and Simon Samaan, are the organizers for the show.

“Phuket never really had a travel and hospitality exhibition. For hotels, to attend exhibitions, they used to travel to Bangkok or to another country. This is the first time that an exhibition will bring buyers to meet the hotels and suppliers in Phuket. It is a great opportunity for hotels and other sellers to showcase their products and services directly to potential buyers and everyone in the hospitality and travel industry in Phuket without travelling so far. The event will help stimulate Phuket’s tourism,” says Simon Samaan who has over a decade’s experience in the industry as an organiser.

There will be at least 85 exhibitors showing off their best during the 3-day event. Many four to five star hotels in Phuket apart from our sponsors like Radisson, JW Marriott, & Hilton to name a few, have confirmed their participation. The exhibitors will also include travel organizations, media, trade associations, event organizers and hospitality suppliers such as technology solutions companies, wine and beer companies, food companies, kitchen suppliers etc.

The Asian Hospitality & Travel Show is primarily a ‘Trade Event’ which mainly targets the executives or key decision makers from within the industry and obviously buyers from neighboring countries. “It will attract travel agents and MICE from several countries in Asia including Singapore, Malaysia, Hong Kong, South Korea, Indonesia and China. The visitors will be coming here on a fully Hosted Buyer Program which means we will be responsible for all their flights and accommodations to come here and meet with hotels – same as tourists,” Simon explains.

What else to expect at the show? Simon revealed they are also going to have professionally coordinated business appointments between the sellers, who are hotels and hospitality suppliers or buyers who are also travel agents and MICE planners; plus they also arrange networking meetings, seminars, competitions and demonstrations, lucky draw and prize giveaways, Job Club and other entertainments.
“Business appointments and networking events are going to take place over two days. On the third day, there will be a cruise and a farewell party that will be a time for building up the network again between sellers and buyers.”

The show will be the first time – in any exhibition of its kind – to feature a Job Club. “Phuket hotels always have problems recruiting people and what we are doing – the Job Club – is basically the best opportunity for them to find staff. And for those who are looking for jobs, this will give them an opportunity to hand their CV directly to the hotels and other employers: not-to-be-missed.”

Jorge De la Torre
Jorge De la Torre

“Loads of things are going to happen. Visitors and spectators will enjoy lucky prizes, wine testing, competitions like coffee making, best Thai dishes, best western dishes for example, and demonstrations of fruit, vegetable and ice carving etc.”

Simon Samaan showed his confidence that the event will make Phuket more exposed among Asians saying “I think Phuket is already an international destination now. Everyday we have more and more international flights coming directly to Phuket via our own airport. It’s really an age for Phuket-based hotels to always participate in exhibitions that are taking place outside of Phuket. This is a very good opportunity to have a show in Phuket with the travel agents to come directly and see what Phuket has to offer.

Registration for Travel Agent/MICE is still open and will close on July 31st. After that, Event Thailand, the organizer will go through all the applications and select the 30 best buyers to join the hosted buyer program.  Simon said “We are serious about promoting Thailand and Phuket. So we haven’t made a final decision yet and that will happen on July 31st.

Simon urged “Anyone out there in Phuket that is related to the hospitality and travel industry should come at least visit the event on the 1st – 3rd October. Anyone who is searching for new channels to showcase their products and services to the hotels, to the travel agents and MICE planners, should also exhibit in this exhibition. Because of space limitation, we only have an opportunity that is really limited to about a hundred booths – with 50 per cent booked already. So anyone interested to join this activity, should contact us very quickly. If you would like to exhibit, please register before 1 September 2010 by contacting or 0847 680 536 or visit Like I said, the show will be an unparalleled opportunity for the industry.”

For more information about the event, please visit


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