Phuket Raceweek gets sponsorship boost for 2010

The organisers of Six Senses Phuket Raceweek (SSPRW), the first regatta in the 2010/2011 Asian Yachting Grand Prix Championship (AYGP), were excited to announce today that both Title Sponsor Six Senses Resorts & Spas and Co-sponsor Jaguar Cars have announced their renewed commitment for the 2010 event.

Now in its seventh year, SSPRW combines four days of high-octane yacht racing with five nights of glittering parties. The 2010 regatta will be held from 21 to 25 July off the southeast coast of Phuket, Thailand.

“There’s no question that both Six Senses and Jaguar continued support is down to the success of last year’s event for each of them, said Grenville Fordham, Managing Director of SSPRW organisers and rights owners, Image Asia Events Co., Ltd. Fordham was speaking just after returning from winning the Malaysian Multihull Challenge Cup at Royal Langkawi International Regatta with his Andaman Cabriolet catamaran, Da Vinci Ni (the yacht second regatta win since its launch in July last year).

With the exception of 2009, SSPRW has seen the number of entries grow each year and the organisers anticipate a record fleet for the 2010 event. In 2008 we welcomed 43 yachts from all over the region; last year we suffered a global meltdown blip, and were down to 33 yachts “but the standard of the fleet was much more competitive than in previous years, said Fordham, adding that he anticipates the opportunity to put some early points on the slate in the AYGP will be an incentive for more of the regional racing yachts to make their way up to Phuket in July.

Top regional racers, Neil Pryde and Ray Roberts raced here last year for the first time and both were warm in their praise of our event “particularly the quality of the racing while Asian racing veteran Peter Ahern has been coming back for several years, said Fordham. We hope to attract more of the AGYP competitors this year “and, of course, hope to see Peter, Neil and Ray in the fleet again, he added.

Back on the sponsorship front, Jaguar Overseas Operations Director, Mick Razza, said, in our inaugural year as Co-sponsor in 2009 we saw a remarkable rise in sales off the back of our experiential marketing at Six Senses Phuket Raceweek. We deal with marketing strategies worldwide and with Paul Poole (South East Asia) Co., Ltd. we saw a first class 360° campaign that rivals the best platforms we have used in the past. We look forward with anticipation for another great week’s regatta in Phuket this year!

SSPRW 2010 is the platform for Jaguar’s regional launch of the stunning, all-new Jaguar XJ range“with VIP guests invited from throughout Southeast Asia to experience both the regatta and the new XJ.

Already confirmed to join Six Senses and Jaguar in the sponsorship lineup are (returning) Tourism Authority of Thailand, Andaman Cabriolet, Asia-Pacific Boating, and (first time) Urbane Nomads, Gybe and Movenpick. As discussions come to fruition over the coming weeks, many more of last year’s sponsors and partners are expected to return in 2010.

The continuation of Jaguar as a Co-sponsor in 2010 sends out a very positive sign of the importance of strategic alliances with Asia’s top sporting events, said Paul Poole, Managing Director of Paul Poole (South East Asia) Co., Ltd., whose company has been appointed by Jaguar to manage and maximise Jaguar’s Co-sponsorship of the event and their supporting experiential marketing activity.

Asked if the regatta is more about the sponsors than the sailors, Fordham responded, At this stage in our planning, sponsorship marketing is the key to a successful event. But nobody should doubt that our main focus as regatta organizers is to run several days of superb yacht racing in Phuket in July. Adding that he does not believe widening the scope of SSPRW to include peripheral activities is what the sailors or the sponsors want, he said, our job is to focus on giving them both a great regatta and to let the world know about it. We think that’s enough, he said.

As Paul Poole says of his success in marketing SSPRW sponsorship, none of this [sponsorship] would be possible without a great infrastructure and edge of your seat racing.


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