Bangkok is taking the fashion scene by storm in recent years. With the twice annual Bangkok Fashion Week and growing world-class shopping malls,
High-performance sportswear brand targets Thailand’s world-class sports tourism island
Fashion clothing; a key factor in a number of both men’s and women’s lives. For some it is something from which they do not want and cannot escape. For many, fashion clothing is a necessary part of their life. Following fashion requires having a large wardrobe of clothes which house all the latest and most popular fashion garments, and more importantly, the very latest designs.
Clothes’ designing is an art which often uses culture and tradition as the basis for creations, and in any one year a designer will have three collections: winter collection, summer collection and spring collection, and it all depends on the season as to what designs the collection will feature.
To be a successful fashion designer a number of factors need to be taken into account such as what their customer base and target group look for in design, and also what the current trends are in the market, which are often decided not only on season, but also on the brand itself.
Thailand’s fashion industry offers a lot of variety due to the fact that a large number of leading international brands have stores here, and there are also a large number of Thai designer brands who design for those who follow international fashion and base their designs on that particular target group.
Fashion has played a major role in the development of the lives of Thai people, and for those in Thailand who want to follow fashion usually means they have to prosper in life and want to live a high quality lifestyle. These people want to live a beautiful life, they want stylish homes with stylish décor, and they also want stylish and fashionable clothing in their wardrobe.
In the following pages we tell you more about three international and national fashion brands which are popular in Thailand right now and are seen as the brands of Thai people
Founded in 2004, Itch clothing is for men who love street wear. Itch is a hybrid clothing line, meaning that it is the birth child of two different styles. It’s the unifi cation of hip hop wear and skater wear. Their most popular products are their unique designer t-shirts.
Itch clothing is specifi cally designed for men who always keep up with new trends, new styles, and who like to be unique no matter whether at work or casual. As their motto reads, “Itch are not a brand, Itch is a movement!”
Marisa Horn gained success from her “Mari-J” brand, a store retailing fashion apparel imported from Japan. This success inspired her to build her own brand. She studied fashion on her own and discovered new styling trends from her travels to New York, Paris, London, Tokyo and the fashion week in Milan which influenced her view of fashion and lead to the beginning of her brand Marihorn. Marisa believes that it’s not just stars and celebrities that want to look good and that all girls want to be good-looking regardless of the time of day, be it from the moment she wakes up in the morning or casual clothes during a relaxing afternoon to the evening dress she wears to a party; all need to be attractive.
Marisa is particular about the quality of the stitching and tailoring details. Her hopes are that her brand Marihorn will be another choice for the fashionable woman who cares about style and quality.
2012 Purple, Green, Black, Peach
2013 Orange, Beige, Black and Gold, White, Grey, Black, Blue, Burgundy
2014 White, Gold, Blue, Pink, Orange, Red, Black
Michael Tien founded The G2000 Group in 1980 in Hong Kong. And it has since positioned itself to provide upscale and high-quality corporate and casual clothing that is made with utmost care and attention. Its mission is to offer an ultimate shopping experience throughout each and every part of its operations. With this, G2000 makes sure that it only offers the best styles and designs to its customers. With over 30 years of expertise in structured and soft tailoring, G2000 has built a solid reputation of excellence in quality, fit and value for money.
2012 White, Blue, Red, Mint and Pastel Tones, Black, Dark Blue, Purple, Pink Rose
2013 Dark Tones – Black, Grey, White, Brown
2014 Blue, Purple, Pink, Green, Grey, White, Red, Orange, Cream, Blue, Black, Purple, Blue
Clothes are unique to each brand whether its style, colors, patterns and fabrics. People’s choices for clothes depend on their own individual preferences. However, for designers their choice of designs for their collections often use a theme, and their collections usually tell a story. Their brands pay attention to detail when it comes to colors, designs, packaging, and also customer care and after sales service. Their target groups are important and it is for their target groups that their collections are designed. The fun of fashion is not simply about beautiful and creative clothes, but also about the identity of the person wearing it.
Thailand, 16th January 2015, Usher in the year of the Sheep in ZALORA’s bold and opulent Lunar New Year 2015 collection. The 150-piece womenswear collection is a modern interpretation of the traditional Chinese wear, perfect not only for the festive season but also for the rest of the year. ZALORA prides itself on launching modern and stylish ethnic wear collections suitable for local festivities and this year’s Lunar New Year collection, which comprises a mix of peplum tops, playsuits and fit and flare dresses, is no exception.
Designed for the fashion conscious women, the ZALORA Lunar New Year collection is perfect for those who want to celebrate the Lunar New Year in festive wear that give a fashion-forward nod to the traditional Chinese garb. The collection incorporates interesting fabrics such as jacquard and neoprene with lace and oriental bloom prints.The Asian influenced prints on modern silhouettes and cuts accented with mandarin collar shows a cross between traditional and contemporary design. A strong palette of auspicious red from bright rose to darker wines dominates the collection and is mixed with hints of fashion’s latest hues – blue, white and coral keeping the overall look fresh and modern.
Prices range from 499 Baht to 999 Baht meaning getting your glam festive look this Chinese New Year is not only quick and convenient with ZALORA’s 1-3 day delivery time (since the first day you order) but also affordable. The Chinese New Year Collection is available exclusively on ZALORA from now until sold out.
Over 24,000 baht was raised for local charity Phuket Has Been Good To Us Foundation at the “Black Is Back” fashion event held at DaVinci Restaurant on 24 March, 2013.
Organised by Can Do Event Agency, the chic event revolved around two fashion shows and offered exceptional cuisine for 150 guests. The organisers showed incredible generosity by donating all proceeds from the evening’s silent auction to the charity. Auction items included a painting by “Thailand’s Got Talent” finalist Romadon, who impressed guests by creating the piece at the event.
“We are so grateful for this generous support of our work providing quality English language education to local Thai children,” said Tina Hall, the Foundation’s Director of Operations. “Everything we do would not be possible without the community’s help.”
The Phuket Has Been Good To Us Foundation is a Thai registered charity teaching free English lessons to over 900 students at the government schools in Kamala and Kalim. They also run an after school programme for the 130 residential children at Kamala School, most of whom have no family to care for them. The Foundation receives no government funding, and relies on fundraising events such as this to continue its important work.
The new fortnightly event is aimed at bringing a touch of glamour to the island featuring a number of activities to kick-off the weekend.
The first event, featured a ‘Some Like it Hot’ inspired fashion show with Phuket’s leading swimwear outlet, Katalina who showcased the latest designs available across its stores, including its own range.
For more information on the next Foxy Friday event, to be held on 29th March 2013 please visit and ‘Like’ their Facebook page.
On Saturday 8th September 2012, Deputy Governor of Phuket – Mr Jamroen Thipayapongthada presided over the opening ceremony of Central Festival Phuket’s “International Food & Seafood Festival 2012”
Recently, Bangkok Airways’ new cabin attendant uniform was acclaimed as 1 of 7 most outstanding airline uniforms of the world by Condé Nast Traveler Magazine in the article – “7 Flight Attendant Uniforms That Make Fashion Statements”.
Mr. Cliff Muskiet, a well-known critic and blogger who runs Uniform Freak Blog, which collects flight attendant uniforms of more than 440 airlines throughout the world said in Condé Nast Traveler Magazine’s website “I like the different colors of blue they have used, and I like the variety. It looks fresh, modern, and feminine at the same time. I thank Bangkok Airways for keeping their uniforms so colorful. I think the blouses are great.”
M.L. Nandhika Varavarn, Bangkok Airways’ Vice President for Corporate Communications said “Bangkok Airways is so glad and proud that our new flight attendant uniform was acclaimed as 1 of 7 most outstanding flight attendant uniforms of the world by Condé Nast Traveler, which is one of the top travel magazines. These new uniforms were designed by Mr. Polpat Asavaprapha of the ASAVA brand, Thailand’s leading designer. The new uniform was launched in May 2012 and we received positive feedback from passengers and fashion gurus that they are so colorful, practical and modern. We use different shades of blue which is our airline’s corporate color. This underlines our slogan – Aisia’s Boutique Airline.”
Mr. Polpat Asavaprapha from ASAVA brand, who designed the new uniforms, said “Blue stripes representing blue wave and sky is inspired from the painting on Bangkok Airways’ aircraft. I then created stripe pattern with shades of blue and turquoise. Silk-Poly fabric has been chosen to give a feeling of lightness and comfort to the person wearing it. Especially for air hostess, I designed dress in pattern of skirt and trousers mixture which offers not only outstanding look, but also informality and flexibility.”
Condé Nast Traveler Magazine is an American magazine which is being run for almost 60 years and has total circulation around 1,000,000 copies each year.
On 16th Aug 2012 at Phuket Graceland Resort & Spa, Patong Beach, Phuket, Mr.Chaiwat Taepee -Secretary of Phuket, Mr.Chanchai Duangjit – Director of TAT (Phuket office), Mr. Surachai Mungthong – GM of Quicksilver Retail held a press conference for Thailand’s biggest international surfing competition “Quiksilver Open 2012”, to be held in Phuket from 12th – 15th Sep 2012.
This year’s event will be the fourth time the event has been held in Phuket and will see guests including 5 times World Women’s Surf Champion Stephanie Gilmore. It is estimated there will be more than 300 entrants from around the world joining the 2012 competition from countries including Australia, Hawaii, Taiwan, Japan, Indonesia, Malaysia, Hong Kong, Philippines, Maldives, Thailand and the USA. It has been said that this year’s event will be better than any held in Phuket before.
Those who are in Phuket from 12th – 15th September and love surfing can watch the competition closely, from Patong Beach.
Along with the competition everyone will be able to joy a range of interesting activities such as a “Surf Clinic”, which will allow those interested to surfing techniques from a Quiksilver Pro, DC extreme sport Tour featuring BMXing and Skateboarding, Quiksilver, Roxy and DC fashion shows and Concerts from famous artists.
The “Quiksilver Open 2012” will be held with a concept of “Beach & Street Life Style”.
Bangkok Post – Tension at the court
Ranks of armoured police ring the Constitution Court, where judges say they will read their verdict at 2pm on Friday the 13th – as the prime minister calls for calm amidst worries about threats of violence coming from red shirt leaders.
Bangkok Post – Korkaew comes under fire
Pheu Thai Party list-MP and United Front for Democracy against Dictatorship (UDD) co-leader Korkaew Pikulthong has come under fire for directing hostile remarks at judges in the Constitution Court.
The Nation – Pheu Thai break-up would deal a blow to GDP growth
Economic growth could be restricted drastically to 4-4.5 per cent this year, from an earlier projection of 5.6-5.8 per cent, if the Constitution Court rules today to dissolve the Pheu Thai Party, leading to political turmoil, according to the University of the Thai Chamber of Commerce.
Bangkok Post – Protest drags traffic to a halt
A protest by 500 people demanding an increase in flood compensation outside Don Muang district office Thursday slowed traffic to a halt.
The Nation – IMF chief hails Thai resilience
Says impact of euro crisis here will be limited; warns Asean not to rush into single currency ; Region on right track via integration but ‘no immunity to contamination through global interconnection’.
The Nation – Reports of shots fired at Thai aircraft near Cambodia downplayed
A Thai commercial aircraft came under warning shots while flying over Sa Kaew near the Thai-Cambodian border, according to an unconfirmed report yesterday evening.
The Nation – Letting down the language
Bangkok’s international schools pack a surprise for first-time visitors, and it’s not short skirts or vulgar language, which are in fact nowhere to be found. The surprise is how little Thai is spoken and how poorly – by the Thai students.
The Nation – Air Force prepares for royal flight
The Royal Thai Air Force (RTAF) yesterday held a meeting to prepare pilots and helicopters for His Majesty the King’s visit to Ratchaburi on Sunday July 15 to inspect a royal soil-rehabilitation project at Khao Cha Ngum.
The Nation – Athletes depart with doping warning
Olympians told to be careful with pills, supplements -A contingent of Thai athletes and support staff left last night for two weeks’ intensive training in Manchester as part of final preparations for the London Games.
bbc.co.uk – Clinton to meet Burmese leader
US Secretary of State Hillary Clinton will meet President Thein Sein at a business forum, after the easing of restrictions on US firms investing in Burma.
bbc.co.uk – China’s growth rate slows to 7.6%
China’s economy grew at 7.6% in the second quarter, its slowest pace in three years, as investment and demand fell in key export markets.
bbc.co.uk -US and China vow to work together
US Secretary of State Hillary Clinton and her Chinese counterpart Yang Jiechi say the two countries will co-operate on Asian issues, during talks at an Asean meeting in Phnom Penh.
news.com.au – Pilot shortage raises safety concerns
Almost 500,000 new pilots will be needed over the next 20 years according to a Boeing forecast, with the greatest need in the Asia-Pacific region.
bbc.co.uk -Vodafone to buy Telstra’s New Zealand subsidiary
Australia’s biggest telecommunications company, Telstra, has sold its New Zealand subsidiary to Vodafone for 840m New Zealand dollars ($668m; £431m).
news.com.au – 50,000 flee as rain kills 17 in Japan
50,000 people have been ordered to evacuate and at least 17 are dead as the heaviest rainfall on record pounded the Japanese island of Kyushu.
bbc.co.uk -South Korea may reconsider scientific whaling plans
South Korea has said it may reverse a controversial plan to resume whaling for “scientific research” if other options to study the mammals were available.
bbc.co.uk -Bank lending scheme details due
Details of a multi-billion-pound scheme aimed at boosting High Street bank lending will be unveiled later by the Bank of England.
bbc.co.uk -Officers hurt in Belfast trouble Car burning in front of police Land Rover
Nine officers have been injured, and shots fired at police, during disorder in the Catholic Ardoyne area of a north Belfast following a Protestant parade.
bbc.co.uk -Ministers plan ‘swift justice’ New
Criminals could be dealt with in days or hours under plans to introduce “swift and sure justice” and flexible court hours to be announced by ministers.
bbc.co.uk -Scores die in Nigeria tanker fire
More than 100 people are burnt to death in southern Nigeria after rushing to collect petrol from a fuel tanker that had crashed.
bbc.co.uk -Aid agencies make Kenya appeal
Aid agencies operating in a refugee camp near Kenya’s Somali border warn they are facing a funding shortfall, putting tens of thousands at risk.
bbc.co.uk – Climbers die in French avalanche
Nine climbers are killed in an avalanche near Chamonix in the French Alps, as police say those feared missing have been accounted for.
bbc.co.uk – Peugeot Citroen to cut 8,000 jobs
French carmaker Peugeot Citroen sets out plans to cut 8,000 jobs and close an assembly plant outside Paris as losses mount.
bbc.co.uk – Republic of Ireland growth in 2011 twice previous estimate
The Republic of Ireland’s growth rate last year was double previous estimates at 1.4% but this year started badly, official figures show.
bbc.co.uk – Artists angered by copyright plan
Members of Radiohead and Pink Floyd are among the musicians angered by plans for a new EU copyright law. They say the draft law, intended to give performers, composers and producers more rights over their royalties, does not go far enough.
bbc.co.uk – ‘Mass killing’ in Syria village
More than 100 people have been killed by the Syrian army in the village of Tremseh, opposition activists say.
bbc.co.uk – Saudi women to compete in Games
Saudi Arabia is sending two female athletes to compete in the London 2012 Games, the International Olympic Committee says.
bbc.co.uk – Boeing and United in $14.7bn deal
US planemaker Boeing announces an “historic” order from United Airlines for 150 Boeing 737s, in a deal worth up to $14.7bn (£9.5bn).
bbc.co.uk – Wells Fargo in $175m race bias fine
US bank Wells Fargo will pay at least $175m (£113m) to settle accusations that it discriminated against African-American and Hispanic borrowers.
bbc.co.uk – US Ralph Lauren uniform made in China
The news prompted a rare outbreak of bipartisan agreement, with Republican and Democratic leaders highly critical of the US Olympic Committee.
news.com.au – Jacko’s doc could lose licence forever
Californian authorities has accused Dr Conrad Murray of incompetence and negligence in a bid to permanently revoke his medical licence.
bbc.co.uk – Yahoo investigating exposure of 400,000 passwords
Web giant Yahoo has confirmed it is investigating a breach of its system which may have exposed 450,000 user IDs.
Bangkok Airways today organises “Flash Mob” to officially launch the new uniform sets for all front line staffs and to mark the launch of its new in-flight safety demonstration video at Bangkok Airways’ check-in counter