How to Use Link Building to Rise in Search Rankings

How to Use Link Building to Rise in Search Rankings

Starting a new website or blog doesn’t take much technical skill anymore. Gone are the days when businesses or writers would need the practiced hand of an IT expert to build a web page or domain, and in their replacement are a bevy of easy site-building tools. That part is easy. The challenge for any new website is becoming discoverable on the first page of a search engine results page. The most efficient way to rise in the rankings is through link building.

Link building is the process of placing a link on other websites that send users to your website. You probably have noticed underlined blue text in nearly every article or website on the internet that takes you off the page you are on. Those are hyperlinks and are the critical tool in link building.

The Importance of Link Building

The internet is a vast and competitive public space, meaning that it is incumbent on website owners to do their best to make their website stand out. Most users searching for information via a search engine will ultimately select a website that appears on the first results page. This makes it critical for websites to appear on the first page for their target search terms, or keywords.

A search engine like Google is designed to show the highest quality website on its first results page. The search algorithm Google uses ranks quality through many factors, with one of the more heavily weighted factors being trustworthiness. A website that Google deems “trustworthy” is one that is linked back to by other webpages. So when we step back, we can see that the more backlinks your website has, the more trustworthy Google believes it to be, the higher the search ranking your page rises.

Tap Into Your Network

Link building is a proactive activity that requires relationship building and persistence. A great way to start link building for free is to reach out to your friends, family, and business relationships to see if they can add a link back to your website on their website. Perhaps your business could be of service to them in exchange for a backlink.

Link building this way takes time and should not be expected to reach great heights in a short window. Most of your relationships will need to be certain that your website is safe free of any viruses or malware, and has some relevance to their business. You’ll be hard-pressed to find someone who will put an unknown link on their website.

Exploring Alternate Sources for Backlinks

Another way to gain more backlinks is through outreach link building. This is a strategy that involves paying websites, bloggers, and social media personalities to put content on their pages that contains a link back to your website. This process simultaneously increases the number of backlinks on the internet while also increasing the chance that someone will click through.

Outreach also takes time and persistence and needs to be performed on a monthly basis. Many businesses trust the link building outreach to an agency or outsource organization.

Photos and Web Content by Primal Co., Ltd.

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