Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia

Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia

Phuket, Thailand, 30 October 2019 – Asia’s premier destination resort Laguna Phuket was selected to host Thailand’s mega charity run event “Kao Kon La Kao – Southern Series” on Sunday 27 October. Over 13,000 charity runners, led by Kao Foundation’s Founder and Thailand’s no.1 rock star Artiwara (Toon) Kongmalai, collectively broke the record as the largest mini-marathon event organised in the South of Thailand.

With Laguna Grove as start line, waves of charity runners ran through local communities towards a sunset finish at XANA Beach Club, the stunning beachfront venue featuring Andaman Sea at Angsana Laguna Phuket.

Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
The integrated resort’s outdoor venue Laguna Grove held its largest mega event ever with over 13,000 charity runners lined up for Kao Kon La Kao’s Run Start.
Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
The integrated resort’s outdoor venue Laguna Grove held its largest mega event ever with over 13,000 charity runners lined up for Kao Kon La Kao’s Run Start.
Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
A Sunset Finish with Beachfront Concert beckoned at XANA Beach Club of Angsana Laguna Phuket last Sunday
Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
Newly Expanded MICE facilities at Banyan Tree Phuket Lagoon Deck
Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
ACES at Angsana Laguna Phuket
Laguna Phuket Reinforces Status as MICE Leader in Southeast Asia Largest Mass Participation Event Drew Over 13,000 People
Similan Ballroom at Outrigger Laguna Phuket Beach Resort

The 10.6 Km charity run was the finale of Kao Kon La Kao – Southern Series that covered more than 300-kilometre run from Trang Province through Krabi and Phang-Nga to Phuket over the course of 4 days (during 24-27 October), raising more than USD 1.32 million (as of 30 October) to help 7 hospitals in 5 southern provinces in Thailand.

Celebrating significant additions to MICE facilities across Laguna Phuket, the event marked the highest number of event participants welcomed at Laguna Phuket within one single day.

The previous record for the resort was the two-day Laguna Phuket Marathon 2019 in June where 12,000 international runners participated.

NEWLY-DIVERSIFIED MICE PORTFOLIO STRENGTHENS LAGUNA PHUKET’S FOOTING IN THE INDUSTRY

“Besides the success of this mega charity run as selected venue host to play our part for the community, Laguna Phuket has recently strengthened its MICE capabilities with the addition of different MICE venues in our integrated resort to woo organisers seeking to curate events and conferences with a difference,” said Mr Ravi Chandran, Executive Vice President of Banyan Tree Group and Managing Director of Laguna Phuket.

“Celebrating Banyan Tree Group’s 25th anniversary this year, Banyan Tree Phuket has launched its exquisite 420-sqm Lagoon Deck event venue in May 2019 while Angsana Laguna Phuket held the grand opening of ACES Laguna Phuket in September 2019 – a 1,500-sqm convention and exhibition space. With a capacity for 1,500 delegates, ACES Laguna Phuket is one of the largest covered MICE spaces in Phuket. It is now sought as a popular venue for galas and weddings,”

“The spacious 640-sqm Similan Ballroom at Outrigger Laguna Phuket Beach Resort will also soon be added to Laguna Phuket’s MICE portfolio and is slated to open in January 2020,”

“With Phuket being one of Thailand Convention and Exhibition Bureau (TCEB)’s key MICE cities to welcome delegates from Southeast Asia and around the world, the continuous stream of mega events and MICE developments at our integrated resort will reinforce our position as a regional MICE leader in Southeast Asia,” he concluded.

For Laguna Phuket MICE details, visit www.lagunaphuket.com/mice or send enquiries to mice@lagunaphuket.com

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