May 2015, Krabi – PLANET 21 is a sustainable development programme created to accelerate and intensify Accor’s sustainable development commitment. The renowned hotel group has made 21 commitments to change production and consumption patterns with the goal of protecting our planet, its people and their environment.
One such initiative is “Plant for the Planet” which shows Accor’s commitment to sustainable development. Guests are invited to reuse their towels for more than one night so that 50% of the laundry savings can then be used to fund reforestation projects. In just five years the programme has financed the planting of over 3.5 million trees in 21 countries around the world or 2,000 trees a day! As such, it is a unique initiative in the hotel industry.
This year, 15 Ambassadors from Sofitel Krabi Phokeethra joined the inspirational project by planting 500 trees in order to prevent costal erosion at Klang Island, Krabi. The day started with a visit to the OTOP long tail boat museum where an explanation was given on how wood has been used for centuries in order to provide transportation over water.
The group of Ambassadors then moved to the beach where they collected rubbish and then planted mangrove trees. The project is of great importance as the sea is reaching further in land every year, and establishing new mangrove forest will help prevent erosion.
Organized by the PUR Project, the group effort was a huge success. The PUR Project develops “in-setting” activities, aimed at off-setting socio-environmental impacts of companies, locally and within their subsidiaries, products and services.
For more information, please call +66 (0) 75-627-800, email at H6184-RE@sofitel.com