Wednesday 12th November saw the official launch of the Uber taxi application in Phuket. After successfully launching in Bangkok six months ago, Phuket was the second city in Thailand to launch Uber. Furthermore, Phuket is the first city to where the app has been launched as an UBERDESTINATION.
UBERDESTINATION is an expansion strategy targeted at vacation destinations, where Uber aims to bring the app that people know and love in their home cities to places where they vacation. The service is not targeted just at residents, but a large part at visitors, something which is particularly valuable for Phuket.
How does Uber work?
Customers create a pre-arranged reservation through the free Uber smartphone app. The nearest driver is alerted and given the customer’s info and pickup location through the Uber drive app. The Uber driver app uses GPS to collect data which is then forwarded to Uber’s servers for accurate billing and receipt generation.
For more information about prices and app download, please visit http://www.uber.com/cities/phuket
First time users of the service in Phuket can get a first free ride of up to 300THB by using the special promo code uber4phuket