Renowned as a long-standing supporter of a wide range of top echelon sports in Thailand and overseas, Singha’s sponsorship decision is in line with the beverage company’s sporting brand awareness, synergy and Corporate Social Responsibilities objectives. Singha’s partnership with Phuket King’s Cup Regatta enables the beverage company to enjoy brand activation activities to be conducted during the Regatta’s nightly beachside party series and maximise its local and international exposure by leveraging on the magnetism of the Phuket King’s Cup Regatta. The 2013 King’s Cup will represent the third year Singha has sponsored this legendary race.
Voravud Bhirombhakdi, Event Marketing and Business Partnership Director, Singha Corporation Co., Ltd., said, “The Phuket King’s Cup Regatta is a unique and highly attractive sporting occasion, offering excellent brand exposure opportunities to Singha Corporation. We are proud to once more be a sponsor of this superb race, and we are pleased to be able to support an event to celebrate the 86th birthday of His Majesty the King of Thailand.”
As a principal fixture on the Asian Yachting Circuit, the Phuket King’s Cup Regatta under Royal Patronage annually features upwards of 100 boats, ranging from high tech to live-aboard ocean cruisers, multihulls and classics. International-standard race management is combined with lively beach parties to create this world-renowned yacht racing exhibition.