Sansiri is to highlight their single detached house brands through a new campaign “Sansiri House. Made for every feeling” which showcases five brands; Narasiri – Setthasiri – Burasiri – Saransiri – Kanasiri. Sansiri also reveal their latest low-rise development in Phuket, “Saransiri Koh Kaew”, which is valued at 1,070 million baht. The development builds on the success of previous single detached, detached and townhouse developments by Sansiri in the Koh Kaew area, namely Burasiri, Habitia and Habitown, all of which have been well received in the market.
Mr. Metha Angwatanapanich, Senior Executive Vice President – Business Development and Project Development Division (Low Rise) Sansiri Public Company Limited revealed that “Sansiri creates projects suited to Phuket’s customer needs, including both condominium and low-rise residential such as townhouse, detached house and single detached house including Habitown Koh Kaew, which sold out at the end of 2015, and Habitia Koh Kaew, which was also well received by customers and sold out early this year. Burasiri, a single detached house development also in the Koh Kaew area, is now over 70% sold with the target market being Thai and foreign businessman in Phuket and families of students at nearby international schools.”
Sansiri aims to strengthen their five single detached house brands, Narasiri-Setthasiri-Burasiri-Saransiri-Kanasiri, by launching “Sansiri House. Made for every feeling” campaign, a highlight campaign for this year. The campaign reflects Sansiri’s attention to detail in the development of housing projects and the company’s understanding customer’s lifestyle needs are different and that everyone has different needs in both the design and function of a house. Each brand has a unique positioning and represents a different experience for customers: ‘Feel the Luxury’ of the Narasiri brand, ‘Feel the Success’ of Setthasiri, ‘Feel at Peace’ of Burasiri, ‘Feel in Love’ of Saransiri and ‘Feel Complete’ of Kanasiri. A TV commercial of the new campaign can be viewed nationwide from 16 May onwards.
In addition to paying attention to the details in the design of each house, Sansiri also focuses on the central estate areas, facilities and surroundings of the development to create an overall “Unique Design Experience” that cannot be found anywhere else.
Sansiri’s latest low-rise residential development in Phuket, “Saransiri Koh Kaew”, is located in Koh Kaew, a prime area for residential development that is central on the island and has good connectivity. Highlighting quality in design and attention to detail from the stunning gate and outstanding colours, Saransiri Koh Kaew is designed under the concept of “Tin Mining” and includes large trees and a multitude of flowers in the development’s landscaping.
“Saransiri’s highlight is the design, a design that resonates with families and people of all ages – children, parents, and the elderly. A multi-function room on the ground floor can be adapted to be a bedroom, working room or family room while a large balcony on the second floor can become an additional space for family activities. The estate has complete facilities and amenities including a clubhouse with saltwater swimming pool,
a large green park connecting to the pool area which can be used for activities by family members, as well as a walking strip, bike track and playground. A separate adult and kids pool area and a working space for parents to use while waiting for children in the pool makes Saransiri Koh Kaew the perfect residence for families of all ages,” added Mr. Angwatanapanich.
Saransiri Koh Kaew is located on 50-2-78.79 rai of land. The development comprises 202 two-floor single detached houses with unit land plot sizes ranging from 57 sq.wa and house sizes upto 149-151 sq.m. Sansiri is introducing the first phase of 40 houses. Each house is 140 sq.m near the front of the development, and comprises one bedroom on the ground floor, three bedrooms on the second floor, two bathrooms and parking for two cars.