The Thai Convention and Exhibition Bureau (TCEB) is to review its marketing strategy and will focus on five specific market segments with the hope of drawing tourism and business to Thailand’s top tourist destinations including Phuket.
The five segments will be Businessmen on the Go; Women in Travel; Young and Adventurous; Art and Culture Lovers and Happy Families.
Most of its activities will concentrate on Phuket and the other main tourist destinations.
It is hoped that Female travellers will be attracted by the shopping options, Thai cooking classes, health and wellness options and also cosmetic surgery and treatments.
The Young and Adventurous segment will include jungle treks and Muay Thai courses.