Phuket’s JW Marriott property will continue to focus squarely on the South-East and East Asian markets to further their MICE business in the medium term, supporting the strategy with an in-house events team at the resort.
JW Marriott Phuket Resort & Spa is banking on direct flights from Hong Kong and Singapore to win the bulk of its MICE business, which is comprised of mostly small- and mid-sized groups.
According to Tony Pedroni, general manager of JW Marriott Phuket Resort & Spa, software offerings – an in-house events team and teambuilding operators in particular – have given the property a winning edge.
In addition to the teambuilding programmes, Pedroni said that the resort’s landscape, dining options, spa facilities and location within a natural park all work together to create a seamless experience for MICE clients.
As a partner of Society Environment Economy Knowledge – commonly known as SEEK – JW Marriott Phuket Resort & Spa also offers CSR opportunities to MICE clients through activities such as beach clean-ups.