5:32 am - Monday September 26, 2016

TAT recovery campaign TV commercial wins PATA gold award


The Tourism Authority of Thailand (TAT) won the prestigious PATA Gold Award 2010 for its advertising clip, “Thailand Talks to the World” in the Marketing Media – Travel Advertisement Broadcast Media category. The Award was presented in a ceremony on 17 September 2010, during the PATA Travel Mart 2010 in Macau SAR.

TAT Governor Mr Suraphon Svetasreni stated that the TV ad was undertaken as part of the country’s image restoration programme designed to regain the confidence of foreign tourists in the aftermath of the April-May 2010 domestic political crisis.

“This 60-second ad presents the country’s identity with a focus on art and culture as well as traditional festivals. The most attractive aspect of this ad is the smile of the Thai people that always impresses all visitors. The ad will be broadcast on international channels particularly in Europe; such as, EuroNews, CNN (Asia), BBC Worldnews, Eurosport, and local channels in Germany, France, and the Scandinavian countries,” the TAT Governor added.

To view the “Thailand Talks to the World-Europe” TV commercial, please check out

In addition, Thailand won another 3 PATA awards this year as follows:

  1. Gold Award for Marketing Hospitality: Outrigger Laguna Phuket Resort and Villas Opening Campaign
  2. Gold Award for Culture: Ban Mae Kampong in Chiang Mai
  3. Grand Award for Education and Training: Banyan Tree Spa Academy

The Pacific Asia Travel Association (PATA) presented its Grand and Gold Awards 2010 to recognise the achievements of 24 organisations and individuals during the PATA Travel Mart 2010.

The 33rd PATA Travel Mart this year was attended by 303 buyers from 269 organisations of 53 countries, 530 sellers from 295 organisations of 38 countries, and 152 media from 13 countries. Additionally, 60 members of the Hong Kong Association of Travel Agents (HATA) and the Travel Industry of Hong Kong (TIC) also attended as trade visitors on 17 September 2010.

The TAT’s booth at the event was decorated to highlight the country’s beautiful natural scenery, with a special focus on the special occasion of TAT’s 50th Anniversary.

Contact information:
International Public Relations Division
Tourism Authority of Thailand

Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org

Filed in: Features, Travel & Food

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