5:13 am - Thursday September 29, 2016

Philips unveils “See what light can do” campaign

Philips unveils “See what light can do” campaign

Philips Electronics (Thailand) Ltd’s Lighting Sector is launching a new campaign under an inspiring theme “See what light can do” to inspire consumers on how lighting can enhance the living experience at home. Through a range of creative online platforms with home design communities, Philips aims to encourage people to re-imagine their home interiors with new lighting and enhance the way they can interact virtually and actively before making a purchase decision.
Inspiring with Philips light experiences

Philips launches a new interactive online platform to get the most out of light and the impact from lighting toward their home environment via www.philips.co.th/seewhatlightcando, a brand new online medium as source of inspiration, dedicated to show what light can do. One of the main features is the Lightover VDOs, aiming to give an idea for home decorator to make over their home room by using light.

Another exciting feature of this website is an interactive Philips 3D Home Lighting Designer tool (which can link from www.philips.co.th/seewhatlightcando) which allows consumers, both end-users and architects and interior designers to explore lighting following their imagination. They can now visualize how different light sources can impact the atmosphere in any rooms at their finger tips. The platform provides inspiration in a rich gallery of scenes and lets consumer step into lighting scenarios created by lighting and design experts, yourself and other users.

Philips Innovative lighting products introduced

Apart from the online platform, Philips introduces new ranges of innovative lighting products, with the main highlight LED technology, to fit consumer’s lifestyle, suit the function, mood or atmosphere.

Hi-light products includes

  • Philips Living Colors Gen II generating around 16 million colors from intuitive remote control enabling consumers to adjust speed of automatic color changing.
  • Philips Ledino range, the introduction of a fabulous range of LED-based products that can change the way of home creative ambient with cool white light, or used as a task lighting for reading room, or for an accent lighting to add glamour to a space. The latest Ledino allows consumers to choose preferred light color from warm white to cool white at installation using a tool that is included in the packaging.
  • Philips LED retrofit offers energy saving, up to 80% to consumers by simply replacing the existing lamps. Its lifetime long lasts for 5 years (based on 25,000 hrs of bulb lifetime with 10 hours usage per day).

An innovative Philips Remote Control Energy Saving Lamps “LivingWhites” allows consumers wireless control of light from a convenient remote. Simply change the existing Lamps with LivingWhites to enjoy complete control of 50 light spots and easily set three lighting scenes.

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