Thai AirAsia and Tune Hotels have launched their joint loyalty programme in Thailand.
The Thai subsidiary of the popular Southeast Asian budget carrier and its low-cost hotel brand unveiled the rewards programme ‘BIG’, following the company’s reports of a successful launch in Malaysia and Indonesia at the end of 2011.
The programme allows members to accumulate points when shopping at a number of selected retailers. Points can then be redeemed for seats on AirAsia and AirAsiaX flights and rooms at Tune Hotels.
Members, known as “BIG Shots”, will receive a membership card, which is to be shown when making a purchase at any of the participating retailers.
AirAsia bosses have ambitious expectations for the scheme to become the most popular loyalty card in Asia.
“I believe the BIG Card is going to be the largest loyalty card in Asia. Join us now and let the people of Thailand enjoy more free flights,” said Tony Fernandez, AirAsia’s group CEO.
Brands to take part in BIG include AirAsia’s subsidiaries, including AirAsiaGo, AirAsiaRedTix, AirAsiaCourire and AirAsiaMegastore. Members can also accumulate points when making a purchase at any of the airline’s partners, including Avis, Hertz and Budget car rentals, Hilton HHonors, and local Thai companies including Dtac, The One Card, Black Canyon, SSP (Restaurants at Suvarnabhumi Airport), KPI, Garmin and Vertec. Local banks including the Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, TMB, Thanachart, KTC as well as Citibank and Diner’s.