Pol. Maj. Gen. Pikad Tantipong, the Commander of Phuket Provincial Police, said that the police’s 100% helmet campaign helped reduce people dieing and getting injured from traffic accidents in Phuket. From the information from hospitals, the number of people dieing in traffic accidents dropped from 16 to 8–12 a month.
The strict law enforcement made Phuket a role model in 100% helmet wearing campaigns. In each month, there were only 2-4 people without helmets dieing from traffic accidents. However, the campaign was only enforced in the area of Phuket town. The police planned to enforce it throughout the whole island since the injury and death rates were still high in these areas. The whole island campaign will start on January 1st 2011 under the responsibility of Muang, Kathu, and Thalang police stations. People who ride without helmets would be warned and invited to watch the movie about deaths from riding without helmets to make them realize more about wearing helmets.
The commander added that the very good feedback of this campaign had brought the researchers from Kasetsart University to study how the project was successful in Phuket without residents’ resistance. Moreover, the Deputy Prime Minister Suthep also ordered a committee to work on the national 100% helmet campaign.