On October 17, 2013, PPAO Chief Executive Officer – Mr. Paiboon Upattising,, led an emergency team to assess the aftermath of the fire at Supercheap Store on Thepkasattri road. Since the fire broke out the night before (at 21.30 hrs, on October 16), PPAO officials and their emergency team have been working hard to assist in any way they can. Participants in the emergency team included Chief Secretary of PPAO – Mr. Winit Hongatikul, PPAO Council Members – Mr. Somkit Suphap and Mr. Chusak Sematrakul, Head of PPAO Engineering – Mrs Wassana Sriwilai, Head of PPAO Public Safety and Environment – Mr. Parinya Jariyahatthakit, Head of PPAO Machinery – Mr. Thanong Uthsaya, Head of PPAO Construction and Repair, officers from PPAO Mechanics Department, officials from PPAO Tourist Support Department, along with officials from various other government offices.
At the site of the fire Mr. Paiboon revealed that as soon as the news reached PPAO the office sent emergency vans and water trucks to the site. The fire area was still off limits but from a rough assessment they could tell financial loss would be great. With regards to personal injuries, it would become clearer after forensic experts and the insurance company has conducted investigations, after which PPAO will send in backhoes and heavy machinery to clear the area of debris. Mr. Paiboon thanked Phuket provincial authorities for leading the assistance work. He also extended his thanks to Rassada Municipality, Tambon Administration Offices from every area, and local PPAO Council members, who have all lent a hand since the start of the fire through until it had been successfully put out. He also thanked the local people who donated food and water and given moral support. Thanks also went to provincial police who helped with directing traffic, to the Navy who brought in trucks and fire trucks, the Mechanics Department of PPAO who brought in all machinery. Finally, he thanked other sectors involved whom he thought were truly committed in their attempts to quell this emergency.
Mr. Somkit Supharp and Mr. Chusak Sematrakul, both PPAO Council members, said that they were proud to see all government offices like the local administration offices, and especially PPAO, all participating with emergency assistance. The fire, they said, would affect the Phuket community in general as Supercheap services many sectors such as business operators and consumers and nearby communities. PPAO always takes the interest of the public seriously and that was why it deployed all machinery available to help put out the fire. The assistance would continue, they said. With regards to the damage, financial loss would be great although initially at least no injuries or dead were reported. Further investigations would be conducted by all offices concerned.