The Pacific Asia Travel Association (PATA) has recently announced the winners of the 2013 PATA Gold Awards. Proudly supported and sponsored by the Macau Government Tourist Office (MGTO), for the last 18 years, this year’s awards recognise the achievements of 22 separate organisations and individuals.
PATA will present 26 Grand and Gold Awards, with one award going to Phuket City Municipality. The awards ceremony will take place at the Jinjiang Hotel, on Sunday, September 15 during the PATA Board and Committee meetings, just prior to the PATA Travel Mart on September 16-17.
Phuket City Municipality will receive the 2013 PATA Grand Award for Heritage and Culture – Culture for its “Conservation and Development of Phuket Old Town” campaign.
The project which started in 1994 under the local environmental management program introduced for the first time in Thailand along with the national decentralization movement. The project was proposed by City of Phuket aiming at preserving historic buildings and character of the old commercial quarter of Phuket town with the consent and participation of the residents and property owners. The project was initially funded through an international cooperation but later it was supported fully by the municipality. At early stage, the emphasis was only on building restoration and infrastructure improvement but after the pilot restoration work was done with the Old Town Festival organized in the late 1990s, recently, 14th Old Phuket Town Festival was organized on February15-17, 2013 with great success. The conservation area became a place for both tangible and intangible cultural assets promotion. The revived cultural assets such as traditional costumes, foods and performances have created the economic opportunity for trades and services within the conservation area. Further, some abandoned buildings have been rehabilitated with contemporary use such as restaurants and hostels to facilitate the increasing tourism as the old town have become one of the important tourism areas in Phuket.
Ms Maria Helena de Senna Fernandes, Director, MGTO said, “Our hearty congratulations go out to all PATA Gold Awards 2013 winners. The list of PATA Gold Awards 2013 winners fully reveals the great dynamism of the Asia Pacific travel and tourism industry. The innovation and excellence brought by the winners will inspire the rest of the region to do more and better through this meaningful PATA awards programme.”
“The award winners have demonstrated a high degree of creativity and excellence,” said Mr. Martin J. Craigs, CEO PATA. “We would like to extend our warmest congratulations and we are delighted to recognise these achievements at the PATA Gold Awards Luncheon in Chengdu. All winners will be invited to be our guest at the PATA Travel Mart.”
The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture.