On August 24th 2010, at Merlin Hotel, Phuket, the Tourism Authority of Thailand and Thailand Environmental Institute arranged a seminar called ‘7 Greens’, on natural friendly tourism in Phuket. The seminar aimed to expand the sustainable tourism agreement to the entrepreneurs in 14 southern provinces of Thailand. The seminar was presided over by Tri Akaradecha, a Vice Governor of Phuket.
The entrepreneurs who joined the seminar and related organizations signed the MOU of ‘7 Greens’, a natural friendly tourism and agreed to educate entrepreneurs and organizations in their hometowns to run natural friendly tourism businesses.
The concept of ‘7 Greens’ a natural friendly tourism including Green Heart, Green Logistics, Green Attraction, Green Community, Green Activity, Green Service, and Green Plus. There were 20 government and private organizations who already signed the MOU for the campaign on June 5th 2009.
Pattamas Wongpattanasiri, the Director of Tourism Promotion Department, TAT, said that tourism in Thailand had been troubled by climate changes which made shorter winters and longer hotter summers. This caused decreasing number of tourists coming to the country for less time. The tourism industry itself is one of the causes of changes in weather or climate, such as air travel causes greenhouse gas emissions that cause global warming.
More Scandinavian, German and Australian citizens realized about Global Warming, so they tried not to go to the countries that did not care about the environment.
Consequently, Thailand had to develop the market plan, 7 Greens, to be compatible with the world green opinions. The TAT had campaigned this nationwide and had chosen Samui Island and Naan Province to the role models of green tourism in Thailand.