2:04 pm - Monday September 26, 2016

Phuket’s JW Marriott to maintain focus on short-haul markets

Phuket’s JW Marriott to maintain focus on short-haul markets Phuket’s JW Marriott property will continue to focus squarely on the South-East and East Asian markets to further their MICE business in the medium term, supporting the strategy with an in-house events team at the resort.

 JW Marriott Phuket Resort & Spa is banking on direct flights from Hong Kong and Singapore to win the bulk of its MICE business, which is comprised of mostly small- and mid-sized groups.

According to Tony Pedroni, general manager of JW Marriott Phuket Resort & Spa, software offerings – an in-house events team and teambuilding operators in particular – have given the property a winning edge.

In addition to the teambuilding programmes, Pedroni said that the resort’s landscape, dining options, spa facilities and location within a natural park all work together to create a seamless experience for MICE clients.

As a partner of Society Environment Economy Knowledge – commonly known as SEEK – JW Marriott Phuket Resort & Spa also offers CSR opportunities to MICE clients through activities such as beach clean-ups.

Filed in: Business, Features, Travel & Food

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