As an industry leader in online property marketing, CB Richard Ellis (CBRE) Thailand launches its first mobile phone application to provide real time updated stock for residential sales properties in Bangkok, Phuket, Pattaya, Hua-Hin and Samui.
The launch of the iPhone, iPad and iPod application which is available for free download from the Apple’s App Store marks a milestone for CBRE Thailand’s online marketing initiative. In recognising the growing importance of online media for property sales and marketing combined with lifestyle changes, CBRE’s mobile application aims to keep those who are on the move updated about the latest property listings and investment opportunities in the residential market.
The key features of the application is the property search function with a map or listing view, property image gallery and a favourite function to bookmark properties. Property search can be narrowed down by type, location and number of bedrooms and the application has access to CBRE website’s entire property database. The latest hot deal properties are also updated live.
A unique aspect is the ‘Near Me’ function which allows users to see available properties close to their current location using GPS technology.
The application is built on the platform of CBRE Thailand’s award winning website where all updates on the application are real time and synchronised with the web which currently feature over 1,200 quality residential stock which are regularly updated as well as hot deals properties which offer competitive prices in sought after locations and rare investment opportunities.
“The launch of the mobile application is a big step forward for CBRE Thailand’s online marketing. The application has been specifically designed to serve people on the go and ease of use has been a key design consideration. Property buyers can search and view a range of residential properties in Thailand anytime, anywhere,” said Ms. Raviwan Siriwattanothai, Web Manager, CBRE Thailand.
Along with the launch of the application, the CBRE website has also undergone a facelift with additional features such as a quick search function, search tips and customised property alerts. CBRE also launched ‘The Luxury Collection’ which features premium properties priced over THB 40 million. In 2011, CBRE Thailand was awarded the Best Residential Real Estate Agency Website Asia Pacific at the Asia Pacific Property Awards in association with Bloomberg.
In addition to the website, CBRE has further developed social media marketing using Facebook www.facebook.com/CBRE.Thailand, Twitter @CBREThailand, YouTube www.youtube.com/CBREThailand and the CBRE Blog www.thailandpropertynews.com as part of our cohesive online marketing strategy. CBRE Thailand’s YouTube page provides short and to the point market updates from key professional specialists in the industry. The Thailand Property News Blog provides current updates of the latest industry news, CBRE market research and VDO interviews and is also a forum to exchange viewpoints. CBRE Twitter provides instant updates on new listings and hot deal properties and news and related events.
CBRE has been committed to continuously developing our online marketing channels and an effective website is recognised as one of the most important elements of a property agent’s marketing kit. In 2010, CBRE generated transactions with a combined value in excess of THB 1,250 million where the enquiry was generated online.
The CBRE Thailand Application can be downloaded now for free from the Apple’s App Store. The android version of the mobile application will soon be released in the next few weeks.